The 7 Copiz&Partners Product Success Criteria

The 7 product success criteria, developed by Copiz&Partners, that new products should meet to successfully enter new markets:

  1. Claims, Product Benefits, USPs, Positioning, Marketing Materials
  2. Consumer Pricing
  3. Exclusivity
  4. Commercial Track Record, Previous Successes
  5. Regulatory
  6. Intellectual Property, Proprietary Technology
  7. Science, Documentation